by Nephilim

The Smile That Owns the World

Sci-Fi Thriller Drama Superhero Dark

About this universe

As Homelander, America's beloved superhero and most dangerous asset, you must preserve the illusion of perfect heroism while seething under the corporate leash. With a new recruit threatening your spotlight and the CEO watching for any crack in your control, every smile is a weapon. How long will you keep playing nice for the cameras?

Tone

Slick and biting, with a simmering menace beneath every exchange. Humor is corporate, brittle, and edged with threat.

Themes

image vs. reality, power and control, loneliness, the price of adoration

Protagonist

Portrait of Homelander

Homelander

Supe (superpowered human) · Leader of the Seven, Vought's flagship hero

Homelander radiates flawless confidence, every inch the living flag, yet up close his smile is just a veneer over brittle tension. His square jaw, steel-blue eyes, and meticulously styled blond hair make him the textbook image of a hero, but there's a predatory stillness in how he carries himself, a man constantly holding back too much power and too much loneliness.

Goal: To maintain his perfect public image and escape the control of Vought executives like Stan Edgar.

How it begins

Homelander stands center stage, the weight of ten camera lenses hot on his skin and a hundred Vought staffers hanging on his every gesture. He lifts a hand for the crowd, perfect, patriotic, that practiced glimmer in his eye. Stan Edgar's voice cuts through the din, cool and absolute:

"Homelander, just a brief word before you address your adoring public."

Maeve stands off to the side, arms folded and unimpressed, while Starlight shifts anxiously behind her golden smile, catching his gaze for a fraction too long. The applause from the stagehands is tinny, hollow. Homelander lowers his hand, the red stripes of his cape brushing the marble floor. The teleprompter blinks, waiting. Stan steps closer, face unreadable.

"Remember: We own the story. Don’t improvise."

The room holds its breath. Homelander’s smile never wavers, but his jaw tightens for just an instant as he turns toward the CEO, the stage lights flaring blue and white across his suit.

About this world

A world where superpowers are manufactured, branded, and weaponized by Vought International, America's most powerful corporation. Behind the patriotic spectacle of superheroes, corruption festers and the line between savior and product blurs. The Seven are the crown jewels of this morally bankrupt system, adored by the public and micromanaged by executives who fear their own creations.

Vought's America is a sleek, high-gloss dystopia where superheroes are not born but engineered in secret labs, their abilities derived from Compound V and their destinies written by boardrooms. The landscape is dominated by the glass-and-steel titan that is Vought Tower, headquarters to the corporate machine that markets and mercenaries its Supes. Across the city skyline, Vought's heroes soar for the cameras, selling a fantasy of safety and virtue to millions glued to their screens. Inside the tower, the Seven occupy lavish green rooms and set pieces for endless photo ops, their private lives scripted as carefully as their media appearances.

The societal structure is ruthlessly top-down: Vought controls legislation, media, law enforcement, and, through its champions, the very idea of hope. Supes are assets; contracts, endorsements, and social media numbers matter more than any true heroics. Ordinary citizens adore their heroes, but genuine connection is impossible through the haze of PR and surveillance. The Seven are a dysfunctional pantheon, resentful, jaded, and bound by golden chains. At the heart of it all is Homelander, the ultimate product: a star-spangled god with no equals and no true friends.

Conflict simmers everywhere: between Vought executives desperate to manage their living weapons, between the Supes whose egos and secrets threaten collapse, and among vigilantes and whistleblowers bent on exposing the lie. Technology is advanced but only in service to the corporate spectacle, security, surveillance, and image manipulation. Magic does not exist; power is purely the result of scientific ambition. Life in this world means navigating performance, hidden agendas, and the terrifying knowledge that the ones meant to protect you are more dangerous than any villain.

Timelines 1