Cookie Policy
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work properly, provide security features, and give website operators information about how their site is being used.
2. Our Approach to Cookies
Youniverse Maker uses cookies in three categories: essential (always active), analytics (opt-in), and marketing (opt-in). You control which optional cookies are set via the cookie banner or your account settings.
3. Essential Cookies
These cookies are required for the website to function and cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
sessionid | Youniverse Maker | Maintains your logged-in session | 2 weeks |
csrftoken | Youniverse Maker | Protects against cross-site request forgery | 1 year |
cookie_consent | Youniverse Maker | Stores your cookie preferences | 1 year |
_GRECAPTCHA | Google reCAPTCHA | Provides bot protection on forms | Session |
rc::* | Google reCAPTCHA | Distinguishes humans from automated bots | Session / Persistent |
4. Analytics Cookies
These cookies help us understand how visitors use our site so we can improve the experience. They are only set when you grant analytics consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 2 years |
_ga_* | Google Analytics | Persists session state | 2 years |
_gid | Google Analytics | Distinguishes unique visitors (short-term) | 24 hours |
_clck | Microsoft Clarity | Persists Clarity user ID | 1 year |
_clsk | Microsoft Clarity | Connects page views into a single session | 1 day |
MUID | Microsoft (Bing) | Identifies unique web browsers | 1 year |
CLID | Microsoft Clarity | Clarity session identifier | 1 year |
Google Analytics: We use Google Analytics 4 with IP anonymisation enabled. Google processes this data under the Google Analytics Terms of Service.
Microsoft Clarity: Clarity records anonymised session replays and heatmaps to help us identify usability issues. Sensitive input fields are automatically masked. Microsoft processes this data under their Data Processing Agreement.
5. Marketing Cookies
These cookies help us understand how visitors find our site and measure the effectiveness of our advertising. They are only set when you grant marketing consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
ym_attribution | Youniverse Maker | Records how you found us (campaign attribution from URL parameters) | 30 days |
_gcl_* | Google Ads | Links ad clicks to conversions on our site | 90 days |
_fbp | Meta (Facebook) | Identifies browsers for ad delivery and measurement | 90 days |
_fbc | Meta (Facebook) | Stores click identifiers from Facebook ads | 90 days |
_rdt_uuid | Identifies browsers for ad attribution and conversion tracking | 90 days |
Google Ads: We use Google Ads conversion tracking to measure the effectiveness of our Google advertising campaigns. Google processes this data under their Privacy Policy.
Meta Pixel: We use the Meta (Facebook) pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. When marketing cookies are enabled, Meta also receives a hashed (one-way encrypted) version of your email address and an anonymous user identifier to improve ad measurement accuracy. Meta processes this data under their Privacy Policy.
Reddit Pixel: We use the Reddit conversion pixel to measure the effectiveness of our Reddit advertising campaigns. Reddit processes this data under their Privacy Policy.
6. How to Manage Your Preferences
You can change your cookie preferences at any time:
- Cookie banner: Appears on your first visit. Use "Accept All", "Reject All", or "Manage Preferences" to choose which categories to allow.
- Account settings: If you have an account, you can update your cookie preferences from your account settings page. Enabling "Global Preferences" syncs your choices across all your devices.
- Browser settings: You can also manage cookies directly through your browser.
For browser-specific instructions:
7. Impact of Disabling Cookies
- Essential cookies disabled: The site will not function correctly. You will not be able to stay logged in or submit forms.
- Analytics cookies disabled: No impact on your experience. We simply won't collect usage data from your visits.
- Marketing cookies disabled: No impact on your experience. We won't track campaign attribution or ad conversions from your visits.
8. Changes to This Policy
We may update this policy when we add or remove cookies. If we introduce new cookie categories or make significant changes, we will notify you and, where required, ask for your consent before setting non-essential cookies.
9. Contact Us
If you have any questions about our use of cookies, please contact us at [email protected].